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Analytics was built for analysts.We’re building it for everyone.

Moid Dar, the founder of Sovarium, holding a British Data Award, and speaking on stage at Snowflake World Tour London.
British Data Awards 2024 -- Snowflake World Tour London 2025

Why I built Sovarium

I spent six years leading analytics at fast-growing startups, where I saw the massive difference that being data-driven makes to growth and performance.

I saw two major problems during that time:

  1. Every department wanted data but had to wait on my team, which would sometimes be buried in requests.
  2. Analytics was very reactive, and when I switched to a more proactive approach, we saw much better results.

I evaluated AI tools to fix the first problem, but none were accurate enough, and nothing at all existed to solve the second problem. That’s why I created Sovarium.

An AI agent that you can actually trust, because we build the Context Layer that backs every answer. An agent that suggests initiatives proactively, without needing to be asked.

Moid Dar

Founder

Our values

  1. 01

    Proactivity

    Analytics shouldn’t stop at answering questions. It should surface the insight without you needing to ask.

  2. 02

    Accuracy

    Businesses make real decisions on the insights we give them, so every one is held to the highest standard of accuracy.

  3. 03

    Speed

    The companies that win are the ones that know first. Everything we build is designed to collapse the time between question and answer.

London skyline
Based in London

Built in the UK, Serving Globally

We're headquartered in London, United Kingdom, and serve companies across Europe and North America. Our global perspective combined with local expertise ensures we understand the unique data challenges facing businesses worldwide.

London, United Kingdom

Instant Clarity

See the signal beneath the noise, understand what's driving performance, and direct the outcome.