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Good morning, Maya

Tue 29 SeptCEO / Founder view

Refund rate rose to 12.6% over the last 30 days, from 10.9%. EU orders fell 19% week on week, from 21 to 17, while the US and UK held steady.

  • Net revenue (last 30 days)

    £42.6K

    +1.0%vs prior 30 days

    as of 1h ago

  • Orders (last 30 days)

    356

    −1.4%vs prior 30 days

    as of 1h ago

  • Active customers

    3,184

    +0.8%vs 30 days ago

    as of 1h ago

  • Refund rate (last 30 days)

    12.6%

    +1.7ppvs prior 30 days

    as of 1h ago

Net revenue by region

Monthly net revenue for the US, UK and EU over the last 12 months.

Line chart. Net revenue by month, October to September. The US runs from £18K to £28K, peaking in December; the UK from £10K to £15K; the EU grows from £7K to about £10K.

as of 1h ago

Orders by region

Orders in the last 7 days against the 7 days before.

Bar chart. Orders by region, last 7 days against the 7 before: US 44 against 45, UK 22 against 22, EU 17 against 21.

as of 1h ago

Insights

Today

  • Refund rate is up 1.7 points on the prior 30 days

    12.6% of orders were refunded, against 10.9% the 30 days before.

    Last 30 days

  • EU orders fell 19% week on week

    17 orders in the last 7 days, down from 21. The US and UK held within 3%.

    Last 7 days

Good morning, Sam

Tue 29 SeptSales view

14 sellers went live in the last 30 days, up from 11. Six of them sell mainly in Home & Kitchen, about twice that category’s usual monthly pace.

  • New sellers live (last 30 days)

    14

    +27.3%vs prior 30 days

    as of 1h ago

  • Active sellers (last 90 days)

    212

    +2.4%vs 30 days ago

    as of 1h ago

  • Revenue from sellers under 90 days

    £5.8K

    +12.6%vs prior 30 days

    as of 1h ago

  • First sale within 30 days

    64.3%

    +9.8ppvs prior 30 days

    as of 1h ago

New sellers by category

Sellers who went live in the last 90 days, by main category.

Bar chart. New sellers in the last 90 days: Home & Kitchen 12, Fashion 8, Electronics 7, Toys & Games 5, Beauty 4, Sports & Outdoors 3.

as of 1h ago

New sellers live by month

Sellers who went live each month over the last six months.

Bar chart. New sellers live by month: April 8, May 9, June 10, July 14, August 11, September 14.

as of 1h ago

Insights

Today

  • New sellers up 27% on the prior 30 days

    14 sellers went live in the last 30 days, up from 11.

    Last 30 days

  • Home & Kitchen is signing sellers at twice its usual pace

    6 of the 14 new sellers sell mainly in Home & Kitchen, against about 3 a month over the past year.

    Last 30 days

Good morning, Priya

Tue 29 SeptMarketing view

Paid social returned £1.90 for every £1 spent over the last 14 days, down from £3.60 on similar spend. Email’s share of revenue rose 2.2 points to 18.4%.

  • New customers (last 30 days)

    214

    +6.0%vs prior 30 days

    as of 1h ago

  • Ad spend (last 30 days)

    £3.9K

    +2.1%vs prior 30 days

    as of 1h ago

  • Return on ad spend (last 30 days)

    4.1×

    −6.8%vs prior 30 days

    as of 1h ago

  • Email share of revenue

    18.4%

    +2.2ppvs prior 30 days

    as of 1h ago

New customers by channel

First orders in the last 30 days, by the channel that brought them.

Bar chart. New customers in the last 30 days: paid search 71, organic 58, paid social 39, email 26, affiliates 20.

as of 1h ago

Return on ad spend by channel

Revenue for every £1 of ad spend over the last 30 days.

Bar chart. Return on ad spend in the last 30 days: paid search 5.1×, affiliates 3.9×, paid social 2.7×.

as of 1h ago

Insights

Today

  • Paid social returned £1.90 for every £1 spent

    Down from £3.60 in the 14 days before, on similar spend.

    Last 14 days

  • Email’s share of revenue is up 2.2 points

    18.4% of revenue came through email in the last 30 days, against 16.2%.

    Last 30 days

Good morning, Olivia

Tue 29 SeptFinance view

Refund rate over the last 30 days is up 15.7%, from 10.9% to 12.61%. It is the only item flagged today.

  • Gross revenue (last 30 days)

    £48.8K

    +3.0%vs prior 30 days

    as of 1h ago

  • Net revenue (last 30 days)

    £42.6K

    +1.0%vs prior 30 days

    as of 1h ago

  • Average order value (last 30 days)

    £137.1

    −4.0%vs prior 30 days

    as of 1h ago

  • Refund rate (last 30 days)

    12.6%

    +1.7ppvs prior 30 days

    as of 1h ago

Refunds by reason

Settled refund value by reason code over the last 30 days.

Bar chart. Refunds in the last 30 days by reason: damaged in transit £2.1K, wrong size £1.5K, not as described £1.1K, arrived late £0.9K, changed mind £0.6K.

as of 1h ago

Refund rate by week

Share of orders refunded, week by week over the last eight weeks.

Line chart. Weekly refund rate over eight weeks: around 11% for the first four, then rising each week to 13.3% this week.

as of 1h ago

Insights

Today

  • Refund rate is up 15.7% on the prior 30 days

    From 10.9% to 12.61% of orders.

    Last 30 days

Good morning, Tom

Tue 29 SeptOperations view

EU on-time delivery fell to 82.4% this week, against 93.6% over the previous four, with late parcels spending 4.2 days in transit instead of 2.6. Returns logged as damaged in transit doubled, from 6 to 12.

  • Orders shipped (last 7 days)

    83

    −2.4%vs prior 7 days

    as of 1h ago

  • On-time delivery (last 7 days)

    91.6%

    −3.1ppvs prior 7 days

    as of 1h ago

  • Median dispatch time (last 7 days)

    19.5h

    +8.3%vs prior 7 days

    as of 1h ago

  • Return rate (last 30 days)

    7.8%

    +0.6ppvs prior 30 days

    as of 1h ago

On-time delivery by region

Share of parcels delivered by their promised date, week by week.

Line chart. Weekly on-time delivery over eight weeks. The US holds around 96% and the UK around 95%; the EU holds near 93% until this week, when it falls to 82.4%.

as of 1h ago

Orders shipped by day

Orders dispatched each day over the last 7 days.

Bar chart. Orders shipped by day over the last 7 days: Tuesday 12, Wednesday 14, Thursday 13, Friday 12, Saturday 8, Sunday 9, Monday 15.

as of 1h ago

Insights

Today

  • EU on-time delivery fell to 82.4%

    Against 93.6% over the previous four weeks. Late EU parcels spent 4.2 days in transit on average, against 2.6.

    Last 7 days

  • Returns for damage in transit doubled

    12 returns logged as damaged in transit in the last 7 days, up from 6.

    Last 7 days

Good morning, Leah

Tue 29 SeptCustomer Success view

Open disputes rose to 18 from 13, and seven are for items not received. Four of this week’s nine 1-star reviews are on listings from the same EU seller.

  • Repeat purchase rate (last 90 days)

    31.2%

    +1.1ppvs prior 90 days

    as of 1h ago

  • Average review rating (last 30 days)

    4.3

    −2.3%vs prior 30 days

    as of 1h ago

  • Open disputes

    18

    +38.5%vs 30 days ago

    as of 1h ago

  • Refund requests (last 7 days)

    21

    +5.0%vs prior 7 days

    as of 1h ago

Open disputes by reason

Disputes still open today, by the reason the buyer gave.

Bar chart. Open disputes by reason: item not received 7, not as described 5, damaged 4, unauthorised payment 2.

as of 1h ago

1-star reviews by week

Reviews rated 1 star, week by week over the last eight weeks.

Bar chart. 1-star reviews by week over eight weeks: between 2 and 5 a week until this week, when there were 9.

as of 1h ago

Insights

Today

  • Open disputes up 38% on last month

    18 disputes are open, up from 13. Seven are for items not received.

    Today vs 30 days ago

  • One seller has four of this week’s nine 1-star reviews

    All four are on listings from the same EU seller.

    Last 7 days

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Weekly orders from new sellers, split by region

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Orders from new sellers, weekly

Orders for sellers live under 90 days, by region, over the last six weeks.

Stacked bar chart. Orders from new sellers rise from 7 to 12 a week over six weeks, about half of them in the US.

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Refund rate is up 15.7% on the prior 30 daysFrom 10.9% to 12.61% of orders.Last 30 daysInvestigateClose

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“Refund rate is up 15.7% on the prior 30 days”

From 10.9% to 12.61% of orders.

Period: Last 30 days

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