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Parcels damaged on the way to EU buyers. The refund rate rose from 10.9% to 12.6% over the last 30 days, 45 refunds against 39, and refunds for damage in transit on EU orders went from 3 to 9. That accounts for the whole rise.

Every other reason moved by one refund or none, and damage refunds in the US and UK held level, at 4 and 2.

Refund rate is refunded orders over paid orders, as your Context Layer defines it. An order refunded in parts counts once, on the day its refund was processed. Price adjustments are goodwill credits, not refunds, so they’re left out, as are test accounts.

£125.3K in net revenue last quarter, your fiscal Q3: April to June. The US brought in £63.9K, the UK £33.8K and the EU £27.6K.

Revenue grew every month, from £40.1K in April to £43.4K in June. The EU grew fastest, up 14% from April to June, against 7% for the US and 6% for the UK.

Your year ends in September, so last quarter is fiscal Q3. Net revenue is settled payments less refunds, as your Context Layer defines it, counted on the day each order was paid. Dollars and euros are converted to pounds at the rate for each payment’s day, and test orders are left out.

Paid search brought in the most: 71 of 214 new customers in the last 30 days, a third of them. Organic brought 58 and paid social 39.

Email and affiliates added 26 and 20. Paid search and organic together found more than half of all new customers.

A new customer is someone whose first paid order fell in the last 30 days. People are matched by email, so a guest who later signed up counts once, and each is credited to the last channel they came through before that order.

Yes, this week. EU on-time delivery fell to 82.4%, from 93.2% last week, after seven weeks between 92.9% and 94.0%. Late EU parcels spent 4.2 days in transit on average, against 2.6.

The US and UK held above 93%, at 95.1% and 93.8%.

On time means delivered by the estimated date the buyer was shown, read from the carrier’s delivery scan rather than the shipment status, which some carriers stopped updating. A parcel still in transit past its date counts as late.

Casa Olivo, a home and kitchen seller in the EU: 7 one-star reviews in the last 30 days, 4 of them this week. No other seller had more than 3.

Five of its seven mention breakage or a crushed box, and all seven orders went to EU buyers.

Counted from the reviews themselves rather than the seller rating snapshot, which lags by a week. Reviews hidden or removed by moderation stay in the table but aren’t counted.